![]() Or crack down on travel expenses and conferences and cars. If you want to unite us, put in more red tape on deductions, like they did with meal expenses a few years ago. Tax rates affect profits only, and profits are what’s left over after the deductions. The whole tax rate thing is politics, lobbyists, and whining. We don’t sweat tax rates, but we really care what’s deductible.And give us easy ways to deal with red tape (like payroll services, for example) and we’ll love you. But give us a chance to jump onto red tape to prevent competition, and we will. There are large lobbying groups that supposedly represent us that constantly whine about red tape and regulations (I think they actually represent various political interests mostly, and use small business as a platform). ![]() Give us a chance and we’ll complain like hell about government red tape and restrictions. We hate red tape except when we love it.Our politics is as diverse (and polarized) as the rest of the country. I think only a few of us read about business. Somebody told me once, in pontificating mode, that “to reach small business you have to advertise in the Wall Street Journal.” That’s not what I see. We’re unpredictable about reading, media, and political preferences.We don’t have time to research and study, much less to listen to you. We’re solopreneurs, entrepreneurs, accidental or pushed entrepreneurs, and millions of us don’t even think of themselves as entrepreneurs they’re just self employed. Treating us as a group is like trying to organize anarchists. And what business owners have in common is only that we own a business which probably means we’re more likely to be different than the same. Some factors in common, right? Same gender, same economic level, same town, same activities, same something. Go back to your fundamentals and consider what makes a market segment useful for your marketing. ![]() So here’s my list of 10 mistakes big businesses make with small business. And I see how big businesses try to reach the solopreneur, home office, and small businesses. For several decades now I’ve been back and forth between working on and building my own business, helping others build theirs, helping people manage small business, and, occasionally, helping larger businesses understand and presumably sell to smaller businesses. ![]()
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